GLAM 35™️ was born with the intent of serving as a community and a source of differentiated product offerings for the maturing makeup lover. We are so proud to be the first brand of its kind to develop cosmetics made specifically for women over 35. At GLAM 35™️, we strive to address specific aging concerns, and provide solutions that help ensure all women will feel confident, beautiful and empowered, no matter what their age.
MEET OUR FOUNDER, MARCELLA
"It's mortifying to admit this....I had been working as an executive in the beauty industry for several years. I worked hard, I had a lot of knowledge in this arena, and I practiced what I preached, I was a die-hard glam girl. But I had been overlooking something massive, a whole generation of women that were looking for product to properly service their maturing skin. It was only when I myself entered my late thirties, I noticed that products which had been mainstays in my own personal makeup arsenal no longer worked, as my face really started showing the emerging signs of aging.
As the hunt began to update my daily beauty regimen, it was eye-opening to experience first hand how difficult it was to find beauty brands that spoke directly to me. None of them seemed to prioritize my specific concerns (like the increasing fine lines around my eyes, growing pores, and the now-constant feathering of my red lipstick), and very few offered real solutions that worked.
It can be a disconcerting and frustrating time in a woman's life, when she first begins noticing physical changes in her appearance. I want to build a brand that speaks to and positively supports women on this journey. We deserve to be paid attention to, and I truly believe that we grow more and more beautiful each year. Our life experiences add a poise, wisdom, and glow that really shines through on our faces. My goal is that GLAM 35™️ helps restore that sense of confidence in older glam gals!"